Just in time for the holidays, Sony is updating the PS Vita handheld with support for its PlayStation Plus subscription serhttp://digitaltrends.com/vice. Players will get access to a slate of critically acclaimed games for an annual fee, but will that entire people to actually but the console?
The PlayStation Vita is in dire need of a pick me up. As it approaches its first birthday, the Vita continues to build an impressihttp://digitaltrends.com/ve array of original titles. Assassin’s Creed III: Liberation, Sound Shapes, and Grahttp://digitaltrends.com/vity Rush, alongside high quality http://digitaltrends.com/versions of console games like Mortal Kombat, Need For Speed: Most Wanted, and Metal Gear Solid HD Collection hahttp://digitaltrends.com/ve made the handheld a formidable http://digitaltrends.com/venue for quality http://digitaltrends.com/video games. Those games hahttp://digitaltrends.com/ven’t, howehttp://digitaltrends.com/ver, enticed people to actually purchase the dehttp://digitaltrends.com/vice. Sales hahttp://digitaltrends.com/ve been abysmal. PlayStation Plus support, due next week, may be just the fuel the Vita needs as it enters its second year.
Sony will release PS Vita firmware 2.00 on Nohttp://digitaltrends.com/v. 19 bringing PS Plus with it. Vita owners will get the same access to discounts on games that they do on PlayStation 3 with PS Plus, but the real draw is a selection of full games ahttp://digitaltrends.com/vailable in the Instant Game Collection. The initial line up for PS Vita includes Grahttp://digitaltrends.com/vity Rush, Wipeout 2048, Uncharted: Golden Abyss, Jet Set Radio HD, Mutant Blobs Attack, and ehttp://digitaltrends.com/ven the PSP game Final Fantasy Tactics: War of the Lions.
The Instant Game Collection is the biggest draw for Sony’s premium subscription serhttp://digitaltrends.com/vice on PlayStation 3, and the support on Vita should help incentihttp://digitaltrends.com/vize leery players to actually gihttp://digitaltrends.com/ve Sony’s handheld a shot. The Vita’s PS Plus support, like Cross Play, comes closer to building an ecosystem between Sony’s portable and home consoles.
At this point, though, Sony isn’t aggressihttp://digitaltrends.com/vely promoting PlayStation Plus or Cross Play in its adhttp://digitaltrends.com/vertising campaigns. In fact, marketing support for the PlayStation Vita has been relatihttp://digitaltrends.com/vely low. Sony committed a huge amount of money to marketing the PS Vita in the US ahead of its spring 2012 release. Senior VP of marketing Guy Longworth actually confirmed that the $50 million budget committed to the Vita earlier this year was its biggest adhttp://digitaltrends.com/vertising push by dollar amount ehttp://digitaltrends.com/ver in the country. Heading into the holiday season, the Vita isn’t receihttp://digitaltrends.com/ving nearly the marketing attention it did earlier this year.
Those marketing costs may not hahttp://digitaltrends.com/ve been worth it for Sony. As of August, Sony had only sold 2.2 million Vitas worldwide. The company then confirmed at the beginning of Nohttp://digitaltrends.com/vember that it had sold just 1.6 million PS Vitas and PSPs combined between July and September.
The PS Vita has great games and strong serhttp://digitaltrends.com/vices, but those aren’t enough to make it a success it seems.
Source : digitaltrends[dot]com
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