As the start of CES 2013 draws near, companies are readying their upcoming products and innovations for the world to see for the very first time.
One manufacturer may have more than just a new product line to show off, as reports of Samsung's planned bold brand reinvention just got bit more interesting.
On Monday, Samsung released a teaser video announcing "something new" was coming, and that the world had better "get ready."
While the teaser was short on actual content, but heavy in industry buzz words, one thing is undeniable--Samsung is planning something potentially huge.
The world awaits
A report from early November revealed Samsung was possibly planning to rebrand itself to be more visible globally.
The new concept was purportedly being headed up by Scott Bedbury, a brand consultant who had previously worked with Starbucks, and would put Samsung in the same category as Apple and Nike.
That same report indicated Samsung's unveiling of the new look would occur at CES 2013, and it just so happens that this latest video teases a major announcement for that very same event.
Could the "something new" the video referred to be a whole new look and design for Samsung? It's certainly possible.
There are also rumors Samsung could be readying the Galaxy S4 for its debut, but it's certainly arguable that such a no-brainer announcement would be worthy of such a teaser trailer.
Production of Samsung's flexible AMOLED screens was also reportedly heating up in November, but the company has already shown the technology off previously.
CES 2013 is a mere month away, so we won't have to wait much longer to see what Samsung has in store, and whether or not it lived up to the hype.
Source : techradar[dot]com
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