iOS 7 may bug you with another bug-fixing OTA update soon
Apple's mobile operating system may be in for another quick fix, as it is reportedly testing out an iOS 7.0.3 update on a limited number of phone and tablet owners right now.
The company seeded iOS 7.0.3 to employees and partners for final testing, according to BGR.
Its release date for everyone else with an Apple device is unknown, but the site has speculated that it could be ready to download by next week.
Even more vague than the release date is what iOS 7.0.3 will bring to the recently revamped smartphone and tablet operating system.
iOS 7 security updates
iOS 7.0.3 would be the third patch that Apple has issued since launching iOS 7 on Sept. 18.
With iOS 7.0.1, the company fixed bugs in time for iPhone 5S and iPhone 5C launch day. One of the problems remedied involved a fingerprint sensor glitch that occurred when making an iTunes purchase.
The iOS 7.0.2 software update came a week later, fixing a bug that could allow someone to bypass the lockscreen passcode, according to Apple's official release notes.
Whether or not iOS 7.0.3 continues the trend of fixing security bugs remains to be seen, but we should find out next week.
Read our iOS 7 review for our take on Apple's redesign
Today the tech world found something that stinks with the Samsung Galaxy Note 3's processor.
ArsTechnica is calling Sammy out for apparently "artificially" boosting the new phablet's processor performance during benchmark tests.
The tech sleuths noticed that the Note 3's processor is comparatively faster than the LG G2. Curiously, both smartphones sport the same 2.3 GHz Snapdragon 800 processor.
In the course of an investigation, Ars came to realize that the Note 3 enters a high-power CPU mode that kicks in whenever the device is running one of many popular benchmarking apps. When active, the processor, theoretically, locks into 2.3GHz mode while switching on every core to deliver all the power the processor can muster.
This isn't the first time Samy has been accused of bolstering performance numbers. In July, AnandTech ran a similar investigation into how the Exynos-powered Galaxy S4 might have been skewing performance numbers in its favor through some test-taking trickery.
The numbers game
We check in with Maximum PC's Gordon Ung about today's revelation, and the publication's deputy editor said it's important to note that mobile processors don't run at their fastest speeds all the time.
Instead, they run at slower speeds while turning off cores to conserve power and keep phones cool when they're hanging out in something like a pants pocket. Naturally, a phone will ramp up the power when it's actually doing something.
"If Samsung had been simply accused of running the chip at higher clocks when the browser or camera kicked on that's one thing," Ung said. "Samsung stands accused of coding the phones and tablets to specifically target benchmarks. If that's true, that sounds like cheating to me."
But this isn't a whole new ball game, Ung noted.
"This isn't a new phenomenon. In the early days, cheating in PC benchmarks was very common[,] but policing by the vendors and the press has mostly eliminated the practice," he said.
"With tablets and phones, it's pretty much the Wild West, so you should expect all the same tricks from clocking the CPU and GPU to higher clocks during benchmarks to shortcuts in graphics rendering to produce higher scores."
What's the problem? Everyone's doing it
As it turns out, Samsung likely isn't the only one boosting. SlashGear ran the same inspection tests on the HTC One and the LG G2 to find that all the devices work with similar boosts in benchmarking apps.
Meanwhile, the newly uncovered numbers are already drawing the ire of competitors like Apple's own Phil Schiller calling the boosted scores "shenanigans."
We've contacted Samsung about the benchmarking situation and will update the article when we receive a comment. The company denied foul play back in July when accusations pertaining of Galaxy S4 juicing surfaced.
Did Beats' president just confirm Beats audio on the HTC One Max?
The president of Beats spoke candidly and publicly in a recent interview about what's almost certainly the HTC One Max, a phone that HTC itself has not yet officially announced. Woops!
Beats President, COO and co-founder Luke Wood was chatting with Stuff about his company's future with HTC when he mentioned "a large-format HTC device out in the fall."
"I don't even know if they've announced it yet," he continued.
He may not have mentioned it by name, but for our money he's got to be talking about the HTC One Max we've been hearing so much about lately.
Jumping the gun
It's a big deal when the best smartphone in the world gets an enlarged upgrade with a bigger display and improved specs, and that's exactly what the HTC One Max is expected to deliver.
We fully understand Wood's excitement about the device, though it probably would have been smarter to wait until HTC revealed it officially before he started bragging that Beats audio will be featured on it.
But brag he did - "We're still on that device," he said.
Beats' partnership with HTC isn't as certain going forward, though. "We learned a lot of great things with HTC," Wood said.
"Right now I can't comment as to whether that relationship will continue or not continue, but for Beats, it's been very productive, because we've done a lot of work [on HTC phones] and I'm very proud of the way those devices sound."
Wood also bemoaned hardware makers' investment in video quality over sound quality over the last decade and a half, which he sees as grossly disproportionate, and discussed other aspects of the audio business.
PC users have continued to warm up to Windows 8, while Internet Explorer has experienced a sudden upturn, according to the latest data.
Research from Net Applications (via CNET) today credited Windows 8 with 8.02 percent of web traffic from desktop computers in September.
That's up from 7.4 percent in August, and 5.4 percent the month before that.
Meanwhile Windows XP continues to lose users, now falling to 31.4 percent (down from 37.1 percent back in July), and Windows 7 remains on top with a very slight increase to 46.4.
The rise and fall and rise of IE
Internet Explorer has become the butt of countless geeky jokes over the last several years, but it looks like Microsoft's browser is actually on the uptake.
Page view data from StatCounter (again via CNET) shows that Internet Explorer continues to rise in popularity, backing up data from Net Applications that shows that IE was getting more daily use from individuals.
StatCounter's stats indicate that Internet Explorer page views increased from 25.6 percent to 28.6 percent from August to September, while Net Applications' data shows IE growing a mere .2 percentage points to 57.8 percent of individuals' use.
Net Applications puts Internet Explorer on top globally, while StatCounter claims it's in second place to Chrome.
The differences in how the two research firms collected data - individuals users vs. page views - could account for the disparities in their findings, though both found that IE is on the up.
Either way the reasons behind the uptick are not exactly clear, though it may well be that Microsoft's various marketing efforts are paying off. IE is being revamped currently as well, which could have more users interested.
Agree to disagree
In related desktop OS news, Net Applications claimed that adoption of Windows 8.1, which is still in preview mode, was up to .87 percent in September.
Meanwhile iOS is currently the most-used mobile OS, according to the firm, with 53.6 percent - down from over 63 percent a year ago, but still on top. Android is on the rise, on the other hand, peaking at 29.4 percent last month.
In mobile browser usage, Net Applications' and StatCounters' methods differ even further - the former counts tablets in its mobile figures, while the latter only counts phones. That created more disparities in their findings, though both agree that mobile Chrome is on the rise.
What they can't agree on is which mobile browser is actually on top; Net Applications says Safari, while StatCounter says the Android browser.
The Times newspaper has confirmed it is will no longer offer a mobile app for BlackBerry smartphones, citing a total lack of interest from readers.
As of October 31, the paper's mobile edition will be removed from the BlackBerry App World store, the company told subscribers in an email on Tuesday.
A spokesperson for News Corp pointed out that although the iOS and Android apps were seeing plenty of love, use on BlackBerry smartphones was negligible.
"While The Times' app on iPhone, iPad and android continues to be very successful, very few people use the app on their Blackberry," the spokesperson told Reuters.
Take your phone further with these battery saving tips
Battery life is the bane of smartphone owners everywhere. It's lovely being able to browse the net, play games, watch videos and update your status from everywhere and anywhere. But doing so too much can turn your phone into an expensive paperweight- at least until you get home and get it plugged in.
All is not lost though, as there are numerous ways to eke out a little (or a lot) more juice from your ailing battery. But there are tonnes of 'guides' telling you how to save your power - but very few ever bother to explain why.
What difference does having a bright screen make? Why do you need to turn off the buzzing? Should you be leaving GPS and Wi-Fi on all the time, or does it not really matter at all?
We spoke to some engineers from the big phone firms to find out the actual answers and give you more information on why your battery can inexplicably die.
1. Don't let your phone get too hot
You might have noticed that your phone gets hot sometimes. Assuming you're not in a volcano at the time this probably means your processor is being heavily worked by some rogue app and that increased workload will have a seriously negative effect on your battery life.
This isn't always avoidable, but if you're not sure what's causing your processor to work so hard check your task manager, in case there's anything clogging things up in the background and stop anything that looks a bit suspicious.
Beyond that, your phone's battery can get hot based on the surroundings it's in, so you can help it out a little by keeping it away from hot environments. That might mean not leaving it near a radiator or on the dashboard of your car, or near other electronics that are pumping out heat.
If a battery does get too hot (be it from heavy use or a warm environment) it can cause it to degrade faster and extreme temperatures can even cause the electrolyte in the battery to ignite, starting a fire (though this is really, really rare).
In the short term, lithium-ion batteries like the ones found in smartphones can actually perform better at high temperatures, as the heat lessens the internal resistance,meaning the factors that slow the flow of current within the battery, such as the resistivity of the internal components along with ionic resistance caused during electrochemical reactions, is basically negated somewhat.
High temperatures can speed up electrochemical reactions, lessening this aspect of the resistance. However this also stresses the battery, causing it to degrade faster and hold charge a little less well.
But extremely low temperatures are also best avoided as they increase the internal resistance of a lithium-ion battery, by slowing down the electrochemical reactions, causing it to work less efficiently.
As such batteries that are especially cold are likely to see a decrease in performance, though cold conditions have no real long term effects on a battery, so it should return to normal once warm.
Generally there's only a significant impact on the battery if the temperatures reach fairly extreme levels though and many phones even have built in ways to combat heat. We asked a Samsung spokesperson about the effect of heat on their phones and they stated the following:
"Our devices have temperature controls built in to ensure that the device and the battery will never get to a detrimental temperature, so if the device heats up we can downscale the processor to reduce the temperature."
So you shouldn't worry too much, but if you notice that your phone is getting hot try to remedy it.
2. Turn off vibrate
The vibration function on your phone, along with haptic feedback, uses a tiny motor which rotates a weight at high speeds to turn electric energy into kinetic energy and cause the phone to vibrate.
Our spokesperson explained that motor, operated for a short period of time before being turned off and then on again, creates short spikes of current which use more energy than a sustained level.
The energy required to do all that is not insubstantial and is actually a bigger drain on the battery than a ringtone, which only requires a small vibration to produce sounds through the phones speakers.
So unless you're really attached to that vibrate function turn it off and turn your ringtone on. Or just turn them both off and embrace the lunacy of never being able to tell when your phone is ringing.
3. Lower the screen brightness
Just having the screen on is one of the biggest battery drains for a phone, and obviously the bigger the screen, the bigger the drain. Having it brightly lit sucks the power down harder than an aggressive shower drain, as the phone requires more power to sustain a bright light than a dim one.
So turn it down.
We asked our Samsung spokesperson why phone screens are such a battery drain and they explained that a screen simply converts electrical energy into light energy. On a full HD screen the energy required to change the colour of each pixel is substantial. On top of that, brighter screens require more electrical energy to convert into light energy.
Many phones have very bright screens anyway so you might find that you can comfortably drop the brightness to around 40% or lower.
Alternatively you could activate the 'auto brightness' mode that most phones have, which will automatically adjust the brightness as needed, dimming it when your surroundings are dark and brightening it when they're light.
It could also be worth adjusting how long it takes before your screen times out (switches itself off). If it stays on for two minutes every time you get a text, or check the time, that can quickly add up so consider lowering it to more like fifteen or thirty seconds.
4. Don't leave Wi-Fi on unnecessarily
If you leave Wi-Fi on without a connection (for example when out and about) your phone will keep checking for Wi-Fi networks and constantly trying to connect to open ones, which uses power and can be a significant battery drain, so turn Wi-Fi off when you're not connected to a network.
Similar principles apply to Bluetooth, GPS and 3G/4G. So if you're not using them, turn them off.
Modern batteries and CPUs are designed to minimise these effects, so the issues aren't as bad as they used to be, but if you really want to save power this is a real pro tip.
It needn't be a chore to do either, as most Android phones can toggle connections straight from the notifications screen, while on Apple devices running iOS 7 you can just pull up the Control Center. Admittedly it's a little more time consuming on Windows Phone 8 (although there are live tile widgets available) but your battery will thank you.
5. Check what's draining your battery
Any app, system process or Google service can potentially drain your battery as they all require CPU power to run and some also download data (for example an app that's syncing).
It's not always obvious which the main culprits are, especially as apps often run in the background, so it's worth checking and luckily many phones come with task managers that make this simple.
If it turns out you've got a rogue app on your hands at least then you'll know to delete or disable it, or if for example you find that the screen is the main drain, you'll know to turn down the brightness.
If you tend to run apps in the background rather than closing them completely (pressing the home button, rather than the back key, on Android phones for example) then it's worth keeping an eye on your task manager even if you're not noticing shorter than normal battery life, just so you can see what's actually running.
6. Activate your phone's battery saving mode
Many phones come with some form of built in battery saving mode, such as the 'STAMINA' mode found on Sony Xperia handsets which stops apps from syncing or checking for notifications and messages when the screen is off, then lets them work as normal as soon as you turn the screen back on.
Sony's method also maintains your IP address so that you will instantly have internet access once the screen is turned on again.
Other phones take a different approach, for example the Samsung Galaxy S4 has a 'Power Saving' mode which limits the maximum performance of the CPU, turns the screen brightness down and turns haptic feedback off.
Windows Phone 8 handsets have 'battery saver' which only lets apps run when you open them and turns off email auto-sync.
7. Charge your phone efficiently
When it comes to charging you should always try and use the charger that comes with your smartphone, as at it will be a smart charger that can monitor the battery level and ensure that the phone is charged efficiently and safely.
Beyond that, there are ways that you can further optimise the charging of your phone. Different batteries have different behaviours. While nickel based batteries should be run down to zero and then charged to 100% to ensure that they use their full capacity, the same isn't true of lithium-ion batteries, which smartphones use.
Thankfully the effects of charging patterns on lithium-ion batteries are pretty minimal. That said, if you want you want to maximise the usefulness of your battery then in general you shouldn't let it drop below around 20%. Once you do charge it you should charge it to at least 80% rather than doing lots of little charges. However there's no need to charge it right the way to 100% .
You also shouldn't let it run down completely too often as this puts extra stress on the battery. It can be worth intentionally draining the battery completely and charging it to 100% once every month or so to calibrate it, so that the battery reading on the phone remains accurate, but don't do it more than that.
It's best not to leave a lithium-ion battery plugged in once charged as it can cause it to overheat and degrade. Most chargers stop the battery from charging once it's reached 100% anyway but it's still best to unplug it.
Don't let your phone's battery stay flat for an extended period of time as it can become unstable. Lithium-ion batteries have a built in fail safe which causes the circuits to be destroyed if you try and charge a dangerously unstable battery.
This means that it isn't particularly dangerous but it will destroy your battery, which is a serious problem if it's sealed in your smartphone.
8. Don't use live wallpapers and reduce the motion effect in iOS 7.
The movement from a live wallpaper uses your phone's graphics processor as it has to process motion and potentially visual effects. A static wallpaper on the other hand has none of that and so is much friendlier on your battery.
The parallax effect in iOS 7, which causes the icons and background image on your screen to match the movements of the device, tasks your phones graphics processor in much the same way as a live wallpaper.
The effect can be minimised by going into 'Settings', then 'General', then 'Accessibility' and then switching 'Reduce Motion' to 'On'.
Additionally, if your phone has an OLED screen (like the Samsung Galaxy S4) it's worth switching to a dark wallpaper, as OLED screens light pixels individually rather than lighting the whole screen.
So a wallpaper with a lot of black won't require as many lit diodes as one with a lot of white and will therefore use less battery.
9. Prevent apps from syncing in the background
We asked a Samsung spokesperson about the impact of apps constantly synchronising on your battery and they replied with the following:
"Smartphones are becoming more and more efficient at maintaining data connections to the internet.
"However the reality is that every time your phone makes a data call to the network this uses battery power, therefore if you minimise the frequency of these calls by syncing less, you make less calls and therefore save battery too."
It's also best to only have apps sync over Wi-Fi, as 3G in itself is a bigger battery drain than Wi-Fi.
10. Use a battery saver app
Depending on your phone, it might be worth using a battery saver app to eke as much life out of your battery as possible.
There are loads of these available from app stores, for example 'Juice Defender' is a popular Android one which can control whether Wi-Fi, Bluetooth and other connections are enabled based on the time and your location.
It also has options to automatically disable all connectivity when your battery is low and a bunch of other tools besides.
Having said all that, many phones already have built in battery management, such as the battery saving modes detailed above. A combination of those and a task manager to close apps when needed will in many cases be all you need.
A source familiar with Google has told TechRadar that the much-anticipated Nexus 5 will be announced and shipped in the last week of October.
The Nexus 4 upgrade will also be "half the price" of the iPhone 5S, which should make the Nexus 5 price land around £275 ($473 AUS, $446 US) and in line with Google's low-price high-performance smartphone policy.
Our source was referring to UK shipping though we fully expect the rest of the world to also be getting it soon after launch.
If it's true that the Nexus 5 will match the 5S in performance then this could turn out to be a massive boon for Google as they look to capitalise on the popularity of the Nexus 4 while simultaneously undercutting Apple.
But what does "match the iPhone 5S" mean exactly? Will it ape certain features like the controversial fingerprint identity sensor? Or be available as a 64GB version unlike the Nexus 4? It's not clear but higher on-board storage would be preferable since the recently leaked photos appear to show no external memory slot.
Counting down the days
However it's likely we'll see something similar to the the iPhone's 64-bit A7 processor. Apple kicked off an arms race with the 64-bit processor announcement and no doubt Google and Samsung will follow suit. Even Samsung's co-chief executive Shin Jong-kyun has said that Samsung's next smartphones "will have 64-bit processing functionality".
If this is the case then we may see the Nexus 5 housing 4GB of RAM in an attempt to future-proof the device and create a desktop-like experience, although previous reports have suggested around 3GB - which is plenty.
It's interesting that the source directly mentioned the iPhone to describe the capabilities of the Nexus 5. This could be an insight into Google's future strategy of taking some of Apple's 29% UK market instead of becoming the dominant Android device and eating into Samsung's huge 36.2% market share.
So now we can start to look forward to the Android 4.4 KitKat release date. But when? We'll take a guess at late October or early November 2013 for now - which is when we were previously expecting to see Android 5.0 break cover.
A release date tipped to Ausdroid - and one which the site says it's taking with a large grain of salt - is October 14.
Android 4.3 came with a few minor upgrades including better multi-user customisation, support for Bluetooth smart technology and an updated keyboard. As a minor release, Android 4.3 didn't even get its own desert-themed name, sharing the Jelly Bean moniker with Android 4.1 and 4.2.
So with a brand new code name, we can expect Android 4.4 to bring some bigger changes, but all Google is saying at this stage is: "It's our goal with Android KitKat to make an amazing Android experience available for everybody."
We also learned from Android Central back in February 2013 that Google is working with the Linux 3.8 kernel. One improvement that this kernel brings is lowered RAM usage, which fits with Google's goal of bringing Android to more devices.
The source who tipped Ausdroid with the October 14 release date also leaked some supposed details of the new OS, confirming that it would be available for "older phones", adding that it would also bring gallery visualization tweaks, new animation APIs, new notification widgets and the ability to change the Android default blue to other colors.
Leaked screenshots sent to 9to5Google, as well as other sites, show what might be a sneak peak at the Android 4.4 phone and messaging apps. The screenshots show a cleaner design and a lighter colour, plus a status bar that changes colour according to the colour scheme selected.
However, Android Police appears to have received the same screenshots, and having taken a close look at them, it reckons that they're actually either full-screen mockups or a custom ROM.
An image that Android Police is more positive about is one of a Korean keyboard that was posted to Google Play. In a small change, that shot shows that the status bar icons have changed from blue to gray. Those images on Google Play have since been replaced with Jelly Bean screenshots.
A screenshot unearthed by Myce suggests that Android 4.4 may indeed come with themes as the icons in the notification area for the image that the site found on the Chromium bug tracker (shown below) are blue. Myce adds: "we found references to theming in the log file but are unsure if it will really become a feature." Android Community reckons the screenshot was taken on a Nexus 4 running KitKat.
Shown off in a 38 second advert, the new Nexus handset looks to be equipped with a large camera and a matte black finish, carrying an LG logo on the back.
Google has since taken the video down, leading to further speculation that it did indeed reveal the Nexus 5.
An Android 4.4 powered Nexus 5 supposedly raised its head again on 16 September where it was seen flaunting its stuff in a bar. 9to5Google posted photos and video of what might be the new Nexus, apparently left there plugged in and unsupervised by a Google employee so that an eagle-eyed bar worker was able to snap some photos and shoot a video.
LG's latest flagship phone, the LG G2, is on sale from today in stores nationwide, including Carphone Warehouse, EE, Three and O2.
The LG G2 aims for a combination of specs and innovation, with a 2.26 GHz quad-core processor, 2GB of RAM, a dazzling 5.2 inch full HD IPS display and an impressive 13 megapixel camera.
It's also rocking a Snapdragon 800 CPU at its heart, so the battery life is pretty darn good - plus it's rocking an insanely low PAYG price.
There's more here than good specs
On the innovation side there are features like 'KnockON' which allows you to turn the screen on by tapping it twice and buttons on the back which supposedly make it easier to operate one-handed.
Speaking of those buttons, we weren't too convinced by the placement and the overall design is also a little bland, but that did little to dampen our enthusiasm for a largely brilliant handset.
The LG G2 is listed on Three at a not unreasonable £399.99 for pay as you go or from £29 per month on contract (with £49 upfront), while Carphone Warehouse has it from £32 per month on O2 and from £37 per month on Vodafone with no upfront cost. EE is yet to list its prices.
The LG G2 has launched surprisingly close to the iPhone 5S and will have its work cut out for it if it wants to make much of a dent on that phone's sales. With the Nexus 5 likely to be just around the corner too competition is going to be fierce.
Windows Phone might be having a tough time of it overall but things are looking up in Europe. Microsoft's smartphone OS now has a 9.2% share in the top five European markets - that's up from 5.1% this time last year.
That's according to the latest findings by Kantar Worldpanel, which looked at the performance of various smartphones across Great Britain, Germany, France, Italy and Spain, along with a handful of countries in other continents.
The numbers don't lie
While Windows Phone is still on single digit figures overall, it now has 12% of the market share in Great Britain, up from just 4.5% this time last year and 10.8% in France, up from 5.6%.
It's also neck and neck with iOS in Germany, where Windows Phone and iOS have 8.8% and 9.5% of the market share respectively.
Windows Phone is still struggling, but its market share is increasing and in Europe it's happening at a faster rate than either iOS or Android. That's likely down in large part to strong sales of the Nokia Lumia 520. If Windows Phone can pull other successful smartphones out of the bag then it may yet become a major player.
The bad news in this data is reserved for BlackBerry, which has seen a drop in market share across every region that Kantar Worldpanel provided data for, bringing its overall market share in the top five European regions down from 5.8% to 2.4%.
Is the Nexus 5 meant to be a secret? It's not a very well kept one, if so. Its latest appearance comes through the hands of a forum member who took the time to snap a quick picture and reveal a few thoughts on the handset.
The forum member, going by the name 'weespeed', posted about the handset on MacRumors. He doesn't say much, but his picture does give us one of our clearest views of the back of the phone yet.
What he does say is that it feels good in the hand, its screen is simply ok, the bezel is very small and it seems smaller than the LG G2. He also claims that the back cover feels a lot like the Nexus 7 (presumably the new 2013 model).
Here, there and everywhere
This latest appearance follows on from a sighting at a bar and another during the Android 4.4 KitKat unveiling. We've also previously seen a rumoured specs leak for the Nexus 5, which claims that it has a 5.2 inch screen, a 2.3 GHz quad-core processor and 3GB of RAM.
If the Nexus 5 really is smaller than the LG G2 the difference will presumably be largely down to that small bezel, since the rumoured screen size is identical. It's also interesting that weespeed wasn't thrilled by the screen, given that it's supposedly the same 1920 x 1080 resolution as that of the LG G2. Then again, resolution isn't everything.
With an official announcement rumoured for October we should have concrete details on the Nexus 5 soon enough.
Want more Nexus 5 goodness? Check out an updated list of all the news and rumours.
The LG G2 is the beastly smartphone that is LG's answer to the Samsung Galaxy S4 and HTC One. It's a massive, yet not entirely unwieldy, smartphone brimming with specs that would make the most discerning geeks drool.
So far, LG has been a distant cry from where Samsung and HTC find themselves in terms of popularity and smartphone ownership. And between the latter two, Samsung is really dominating the space.
With the G2, it seems like LG took a lot of cues from its Korean counterpart and built what many called a Galaxy S4 clone. It's large, made of lots of plastic, shaped similarly and is jam-packed with more features than a single person can handle.
During its New York City presentation, we were a little baffled at what LG decided to highlight as the G2's key features. The first and most evident is the placement of the power button and volume control keys.
LG went to great lengths to explain how it was listening to customers and observing their usage patterns. Somehow it all led to the awkward placement of those buttons, along with a few other things the phone can do.
In terms of price, the LG G2 still isn't launched in the UK - but early SIM-free pricing suggests that it will instantly be comparable with its competitors, coming in at under £500... perhaps as much as £20 under.
Early contract pricing is sparse, but it seems that the G2, with more power than you can shake an S Pen at, will be no ore than a pound or two more per month than its rivals that are nearly six months old now.
Can the LG outgun and outsell the Galaxy S4 and HTC One? It'll be tough without a massive marketing campaign, but let's take a look at how the phone itself fares against its Android competitors.
Design
Diving right into what powers the LG G2 and makes it purr, you'll first notice a 5.2-inch 1920 x 1080 display, which gives us a 424 PPI density. The chipset inside is a Qualcomm MSM8974 Snapdragon 800, with a 2.26GHz quad-core Krait 400. In terms of processing power, it seems that the G2 is in no short supply.
It comes in 16GB and 32GB variants, with 2GB RAM. Connectivity includes Wi-Fi, Bluetooth, NFC, Infrared port and 4G LTE.
The camera on back is a 13MP shooter with a small LED flash. Like other high-end Android smartphones, it has a few tricks up its sleeves, too, but we'll get into that in our camera section.
LG also made a big deal out of the battery in this thing, which is a 3,000mAh Li-Po (Lithium Polymer) battery. It's shaped in such a way that it takes up as much space as it can in the phone.
To make more sense of it, curved backs tend to create more unused space for flat batteries. If you allow the battery to take advantage of the curvature of the phone, you effectively get a slightly bigger battery.
Design
Despite being a 5.2-inch display device, the LG G2 is very manageable in the hand. It still takes a reach to get your thumb diagonally across the screen, but it's not so huge that it becomes cumbersome.
To undiscerning eyes, it can be quite hard to tell the difference - at least on the face of it - between the G2 and the Samsung Galaxy S4. One can argue that there is only so much you can do with the modern-day smartphone form factor, but then again HTC and Motorola have very distinct designs.
The edges of the device are clean, free of volume controls and a power button. The bottom edge of the phone has a 3.5mm headset jack, micro-USB port and a speaker and microphone.
The G2's backside is the business end of the phone. LG decided to put the volume buttons and power button just underneath the camera module.
LG says its the reason the volume and power keys were placed on the back is because that's where your finger naturally wants to rest when you're talking on your phone, which we generally found to be true.
It can become awkward feeling around for the buttons, as In order to get enough pressure onto the power button, you have to hold the G2 a little awkwardly and make sure you get the correct leverage.
But the South Korean brand has made a huge effort to mitigate this, with elements like double knocking on the screen to open it up (which removes the need to press the power button) and most apps have an onscreen volume control to play with.
Plus over time we noticed ourselves becoming increasingly OK with the placement of the keys - to the point when we switched phones and found that we were pressing the camera button to turn the phone on.
Aside from the power/volume buttons and the camera module, the backside is emblazoned with carrier logos and LG's branding. But otherwise, there isn't a whole lot more going on back there.
Up front you won't find any physical buttons at all. The back, home and menu buttons are all soft keys on the display, and will respond with haptic feedback unless you disable it.
Overall, the design of the LG G2 is nice, with the exception of the placement of the power and volume buttons. And although we're not particularly fond of an all-plastic body, it's not so bad here in this case.