There's only one i in "iPhone," and it doesn't belong to Apple in Brazil anymore, according to a reported ruling by the country's trademark regulators.

The Institute of Industrial Property (INPI) in Brazil told the BBC that, instead, it has awarded the name's exclusive rights to Gradient Eletronica, ironically an Android-handset maker.

Gradient Eletronica had trademarked the iPhone name back in 2000, well ahead of Apple's first iteration of the smartphone in 2007.

Apple has already begun to appeal the decision, the INPI told the BBC, arguing that Gradiente had not used the name until December 2012.

For Apple, it gets worse

Gradient Eletronica now has the right to sue Apple for using the iPhone trademark on handsets in Brazil.

Worse, the Brazilian company launched an "iPhone" smartphone of its own this past December, and it runs rival mobile operating system, Android.

Adding insult to infringe-ry, Gradient's "iPhone Neo One" has paltry some specs: a single-core 700MHz processor, a 5MP camera, and the outdated Android Gingerbread OS.

Its low-resolution 3.7-inch screen at 320x480 pixels is far from a Retina display, and the phone has a meager 2GB of storage inside.

Then slightly better

Not much of a consolation prize, Apple can still use "iPhone" on products besides handsets. The California company retains exclusive rights to the name on clothing, in software, and across publications.

The good news for Apple is that it appears as if Gradient executives are keep their iPhone Neo Ones charged in case the company decides to call.

"We're open to a dialogue for anything, anytime," said Eugenio Emilio Staub, chairman of Gradient parent company IGB, to Bloomberg this month. "We're not radicals."

Staub said that Apple hadn't reached out to the company as of that Feb. 5 comment.

TechRadar reached out to be Apple and Gradient Electronica for comment on the matter, both companies didn't respond to media requests today.

Depending on how Apple's appeal process goes, however, Gradient may have a Cisco-style payday on its hands.

During a recent speech at the Goldman Sachs Technology and Internet Conference, GameStop CFO Rob Lloyd said that 60 percent of customers said they would not buy a new gaming console if it couldn’t play used titles. The admission comes as we continue to hear rumblings that at least one next generation console maker could be prepared to blocked previously played games.

The executive told those in attendance that consumers want the ability to play pre-owned games in addition to having portability and physicality in games. Not having these elements, he said, would be a substantial reason for potential buyers to avoid purchasing a new console.

What’s more, he noted that only about four percent of their used game sales are for titles that were released in the last 60 days. He likely highlighted that fact to show that their used games market typically deals with older, out-of-print games that are being given another chance at life.

GameStop didn’t elaborate on how they collected information for this survey and as Ars Technica points out, saying you aren’t going to buy a system for one reason or another is certainly different than actually sticking to your guns – especially when a game you really want is an exclusive on said console. Furthermore, one would be forgiven for thinking it a bit suspicious that GameStop, a company that has an obvious interest in used game sales, would issue such a statement.

What's your take on the topic? Would you buy a next genration console knowing it could only play brand new games?

With Mobile World Congress mere weeks away, there have been dozens of rumors rising up about successors to smartphones like the Samsung Galaxy S3.

After having incredibly wild success with the S3, a new iteration is a no-brainer for Samsung, which is believed to be readying the Galaxy S4 for 2013.

Though Samsung hasn't officially announced any plans for such a device, that hasn't stopped the rumor mill from churning out bit after bit of supposed Galaxy S4 information.

Today we have a few more data points to add, though by no means is any of this confirmed. Samsung, like most mobile companies, likes to stay close-mouthed about its new products, but we may have a jump on what to expect from the S4 thanks to all these squeaky wheels.

Home is where the button is

The Galaxy S4 has reportedly been in production since late last year, and a great many reports share similar details about what the insides will look like.

The Android-powered smartphone is routinely expected to include a 5-inch full HD screen with 440ppi, and feature the new 1.8GHz Octa processor.

Oddly enough, even after some images of the S4 were leaked, people still can't seem to agree on whether or not there will be a home button on the smartphone.

A new report from Korean news outlet D Daily seems confident the the Galaxy S4 will feature a home button like the S3, as well as touch keys.

Though the supposed images of the S4 featured a streamlined front screen with no visible buttons, it's still quite possible that's what the smartphone will look like.

Stylin' and profilin'

In January, it was reported Samsung made a $58.9 million (UK£37 million, AU$56.4 million) investment in Wacom, earning the company a 5 percent stake in the stylus maker.

It was then believed future Samsung devices would include the company's proprietary S-Pen, including the rumored Galaxy S4.

Sadly, the D Daily also indicated Samsung would be dropping the S-Pen stylus from the Galaxy S4, adding that the phone would still include "non-contact gesture."

What that means is the phone may be able to recognize fingertips from a small distance away from the screen, allowing users to keep the display free of smudged fingerprints.

There seems to be a lot of "fact or fiction" surrounding the Galaxy S4 at the moment, but we should discover very soon just what Samsung has in store for the next generation of the S series.

The man responsible for giving Microsoft’s original Xbox its name has penned a blog post outlining the poor job he says the company has done with the console over the past five years – and especially during the last 12 months. The former employee has a laundry list of activities where Microsoft is going wrong and believes that Apple could kill console gaming as we know it if they wanted to.

Nat Brown said Microsoft has been coasting on past momentum for several years and failing to innovate and capitalize on innovations like Kinect. He goes on to say that Microsoft has a total lack of tactical versus strategic understanding of the long game with regards to the living room.

Brown isn’t against the broad content / entertainment business with a living room connected device. In fact, he said that is exactly what the Xbox was designed for and why it was the Trojan horse for the living room. They wanted the Xbox to be welcomed by millions and replace non-console devices like set-top boxes and WebTV.

The problem, he says, is that Microsoft is forgetting the key purpose of the console: gaming. He says they are making it very difficult for indies to develop Xbox games and get them published. It should be just as easy to create a game for the Xbox as it is to build one for Android or iOS. Furthermore, Brown says the device OS and nearly the entire user experience outside the first two levels of the dashboard are creaky, slow and full of shit.

He concludes the rant by suggesting that Apple could put everyone under by introducing an open 30 percent cut app / game ecosystem for Apple TV. On the gaming side, that would likely require a beefed-up Apple TV but considering the company sold 5.3 million units in 2012, it says a lot about what Cupertino could do if (when) they wanted to.