Nokia issues apology for faked PureView video ad

Busted within 24 hours of posting the promotional ad online, Nokia backpedals regarding a misleading video featuring PureView technology.

Detailed on the Conversation by Nokia blog, editor-in-chief Heidi Lemmetyinen released an apology for misleading consumers with a video that was meant to show off how optical image stabilization helps when shooting high definition video on smartphones like the Lumia 920. The concept of the video in question was designed to show the difference between shooting with OIS turned on compared to shooting when it’s unavailable. In the video, the side-by-side-comparison video stream shows a couple riding bicycles and the twenty-something man is filming a young girl with a Nokia smartphone using PureView and OIS as they speed down the street. 

Noted by many people on YouTube and other news organizations, a van can be seen filming the girl with a high-end dSLR or video camera in a reflection off the window of a nearby trailer around the 27 second mark of the video. Not only was the video taken while someone rode in a stable car compared to a less stable bicycle, the type of camera used was completely different from the PureView camera in the Lumia 920.

In the apology, Lemmetyinen stated “In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS. Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.”

In addition to the written apology, Lemmetyinen posted a video shown at the press conference that displayed the difference between shooting with a smartphone without OIS and a Lumia 920 prototype with OIS turned on. While Nokia didn’t identify the other smartphone in the video, the side displaying the OIS feature clearly shows a significantly smoother video stream while someone is walking and filming toward a fixed spot.