Shazam now recognizes 160 television channels to enhance TV viewing experience

Shazam announced its foray into providing auxiliary content to enhance your television viewing experience in over 160 channels.

Shazam, boasting over 250 million users worldwide, announced today that the app will now support television programming on just about any channel, at any hour.

You may have noticed during American Idol, the Super Bowl, or the London Olympics that a Shazam icon would appear at the bottom corner of your TV screen, during a participating commercial or programming. If you’ve ever bothered to press on “Touch to Shazam,” during a show, additional information about the programming would pop-up on your mobile device. With today’s announcement, Shazam users will be able to access complimentary content through over 160 participating television channels and its users won’t be required to own any cable or satellite television subscriptions.

A Pew Research study from its Internet and American Life Project, which we reported on earlier, is evidence to the growing demand by consumers for additional content that accompanies the television viewing experience. In fact, 52 percent of adult cellphone owners will supplement their television watching with their smartphone. 

Now for those of you that use the Shazam app used while watching television, you’ll be able to find further details about the show that you’d otherwise be forced to tediously Google. Shazam’s television integration will determine what music is playing from the show’s soundtrack, what actors and actresses appear in the program (including other shows that the actors have appeared in), and relevant links to the show’s IMDB and Wikipedia pages, and the official website. You’ll find some interactive and social features that you could access during the downtime during commercials including the latest celebrity gossip about the show and stars, trivia about the show, and a live Twitter feed where viewers can read or weigh in on what other fans are saying about the program.

And if it’s a sporting event that you’re watching, in lieu of cast information you’ll be provided stats, scores, and schedules.

“Over the last year, Shazam has been testing and learning what works by building dozens of custom interactive second-screen experiences for select television shows and events,” Shazam Chief Revenue Officer, Doug Garland, said in a statement. “We’ve applied what we’ve learned to our newly expanded service, and will continue to work closely with our network partners and show producers to build special, unique second-screen experiences for their tent-pole television events and many of the most popular shows on TV.”

Shazam’s also doing what it can to boost its own social integration, a necessity for most apps today. In the coming weeks, Shazam also make its way on your Facebook newsfeed and Timeline when your friends are tagging the shows that they’re watching.