Samsung Galaxy S4 launch as it happens

Tick, tock, tick, tock...

The countdown is on for the hotly anticipated Samsung Galaxy S4 launch in New York, where the Korean firm will take to the stage to uncover its latest flagship device.

All eyes will fall on New York at 7PM EDT (that's 11PM GMT if you're in Britain, and 10AM EST on the morning of March 15 if you're sunning yourself in Sydney, Australia).

We'll be reporting all the goings on live from the event right here in this article, so stick this site in your bookmarks and warm up your F5 finger, as we're going to be in for one hell of a ride.

Rumours on the upcoming smartphone have been coming thick and fast and while we won't know for sure until Samsung announces the specs on stage, the Galaxy SIV looks set to rock a full HD screen, powerful eight-core processor and a chassis which resembles its predecessor, the Galaxy S3.

Check out all the chatter: Samsung Galaxy S4 release date, news and features

Also keep an eye out for our hands on: Samsung Galaxy S4 review for our initial reaction to the handset. Can it beat the likes of the HTC One and Sony Xperia Z? We'll find out in a few hours' time.