It may seem like we've been anticipating the Motorola X, the first collaborative smartphone from Google and Motorola's partnership, for a while, but reports of the phone arriving later this year bode well for the new power duo.
Though it's believed to carry the next version of the Android operating system (Key Lime Pie), very little else is actually known about Motorola's upcoming phone.
We may have a better idea of what to expect thanks to Moto's design chief Jim Wicks however, who recently spoke with PC Mag about the company's next generation smartphones.
No concrete details were divulged, but Wicks painted a picture of a mobile device that could be "just right" for every user.
Size matters
With more and more smartphones like the Galaxy S4 and HTC One taking the bigger is better approach, Wicks promised that size was important, but not in the way competitors would have you believe.
"Certain people like a large screen," Wicks said. "But there's a sweet spot for consumers that we're currently exceeding in the market. There are some people that like a big display, but there's also a lot of people that want something that's just about right."
"I think 'just right' is important, and we're designing so we don't disappoint those people."
Wicks too cautioned size in relation to extraneous software included on a device, adding he hoped the next-gen phones from Motorola wouldn't be as gluttonous with pre-installed apps.
"People don't want all that stuff pre-populated on their devices," Wicks said.
"They really want to define these things themselves. We're focusing on simplicity and the power of the consumer."
United front
A lot of what Wicks is excited about springs from the solid relationship he claims Motorola and Google now share, adding the "wow" factor comment was taken out of context.
"We've been spending the past eight months on this next generation of phones, and we've all seen positive feedback and collaboration around things," Wicks said.
"From a software and UI perspective, our strategy is to embrace Android and to make it the best expression of Android and Google in the market."
It would appear Google shares these sentiments, as executive chair Eric Schmidt called Moto's new phones "phenomenal" during a talk at the Dive Into Mobile conference.
Wicks added he believed moving away from the specification wars, and focusing on the consumers instead, was the answer for Motorola's success.
Brand awareness
With so many different exclusive phones at so many different carriers, it's hard to pinpoint an specific vision to Motorola's smartphones.
The next generation devices like the rumored Motorola X should change all that according to Wicks, as Motorola will be adopting similar strategies as HTC and Samsung for its new phones.
"We are going to try to drive a more singular expression of our brand across multiple carriers," Wicks said. "It's a fundamental change in the model."
Don't take that to mean the Droids will be disappearing though, as Moto still has plans to support the line in the future alongside its new, focused vision.
Source : techradar[dot]com
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