Motorola's next hero phone is called the Moto X, look for it by October

X did mark the spot: Motorola CEO Dennis Woodside announced today that the company's new "hero" handset will be called the Moto X.

Woodside, speaking at the AllThingsD D11 conference, uttered the name of the device, putting to bed all the "Motorola X Phone" name rumors. This will be the first major product to come out of Motorola since Google purchased the company last year.

In fact, the device is already out in the wild...sort of.

"It's in my pocket, but I can't show it to you," Woodside teased. Android head Sundar Pichair has also apparently laid eyes on the device, though Woodside assured the company doesn't use its proximity to Android to gain an unfair advantage.

Halloween haunt

The Moto X will be built the same Texas plant where Nokia handsets used to come to life. Seventy percent of the handset will be built on U.S. soil, making it the first smartphone built in the country, Woodside said. It will be broadly distributed, which isn't the clearest phrase but could very well mean international availability.

The hero phone isn't all: Woodside said that people should expect a "handful" of new Motorola handsets by October.

Besides tempting us to pick his pocket, Woodside revealed that the Moto X will house a number of tightly integrated sensors that will, for example, cause the handset to act differently if a car is traveling 60 miles per hour, allowing for safer user interaction.

The device will also draw little power, Woodside noted, and we expect now that the cat is out of the bag, we'll hear much more on this X phone soon.