Instagram updates mobile website: Are full profiles next?

Instagram has rolled out a new design to its mobile website to more closely match its full site's design, adding hope to the rumor that profile updates are next in line.

With the Instagram and Facebook deal finally approved by the Federal Trade Commission, Instagram has unveiled its latest update to its platform. Instagram’s mobile website will now sport a new look and feel that closely reflects what you’d find when viewing photos on Instagram from your desktop browser.

Before this update, users have not been able to interact with the mobile pages on Instagram. But this update changes all that. The “Like” and comment buttons are now larger, making them easier to use. And at the top right hand corner of Instagram’s mobile pages, you’ll find an “Open in App” button which will open the same Instagram page that you’re currently browsing within the native app on your smartphone.

More importantly, it also provides more evidence to the rumor that Instagram has its sights set on porting the functionalities you’d find on its mobile app to the Web.

In June, Instagram silently rolled out a new update to user Web profiles incorporated interactive buttons for liking and commenting on photos. To its user’s disappointment, that update had not yet addressed the demand for a profile page and discovery features, despite the existence of such features on the mobile app.

But that could all change in the near future as the company is now officially a part of Facebook.

In July, web designer, Cole Reinke, noticed a curious feature when logged into his account on Instagram.com. Typically users signed into Instagram’s browser app can only edit their profile information, but Reinke’s account had a non-functional “View Profile” button that disappeared as quickly as it surfaced.

If it’s true that that Instagram was testing out a profile page for the Web, we’re hoping that the complete transition of converting Instagram’s native app to the Web will come in the next update, now that its mobile and desktop pages are now cohesive.